United by Purpose, Rooted in Care

Our Story

At the heart of every great partnership is a shared purpose.
For us, that purpose is simple — providing peace of mind.

For years, our three firms worked independently to help individuals, families, and businesses choose the health and benefits solutions that were right for them. Each of us built deep relationships in our communities, guided by trust, expertise, and genuine care for the people we served. It is through these deep relationships that we met each other and began to explore how we could help our communities even more if we worked together.

Over time, we realized we shared more than a mission — we shared a mindset. We all believe that peace of mind comes from having someone in your corner who treats you like family — someone who listens first, understands your needs, and walks beside you every step of the way.

Learn More →

Services

Insurance & Benefits Solutions

Sound Benefits provides comprehensive insurance and benefits solutions designed to support both employers and individuals at every stage of life. We partner with multiple trusted carriers to deliver flexible coverage options, expert guidance, and tools that simplify benefits management.

Individual Insurance Solutions

Individual coverage options include:

Individual health insurance plans
Medicare supplements
Dental and vision plans
Prescription (Rx) coverage

Learn More →

Group Insurance Solutions

Group coverage options include:

Major medical
Dental and vision
Life insurance
Short- and long-term disability
Group accident insurance
Cancer insurance
Hospital indemnity plans

Learn More →

Let's Get Started

How we work with you

Ready to explore your insurance and benefits options? Sound Benefits is here to help you find coverage that fits your needs — whether you're an employer building a benefits package or an individual seeking personalized guidance.

Choose the option that works best for you:

Contact Us to ask a question or request more information
Schedule a Call to speak directly with one of our benefits specialists

Schedule an Appointment

Agencies & Advisors

Our Team

Our agencies and advisors work closely with dedicated support professionals to deliver comprehensive, relationship-driven insurance and benefits solutions throughout Eastern North Carolina.

CP Financial Group

Founded in 1991

CP Financial Group has been providing group and individual health insurance solutions to clients throughout Eastern North Carolina for more than three decades. The firm was established to deliver reliable, relationship-driven benefits guidance to employers, individuals, and families. Today, CP Financial Group continues to specialize in group benefits, individual health insurance, and Medicare solutions.

Learn More →

The Spence Agency

Established in 2019

The Spence Agency focuses on delivering group and individual health insurance solutions to clients across Eastern North Carolina. Since its founding, the agency has expanded its team, services, and reach, now offering health and life insurance as well as wealth management support. The Spence Agency currently operates offices in Goldsboro and Smithfield, NC.

Learn More →

The Steele Agency

Founded in 2011

Founded by Mike Steele, The Steele Agency provides employee benefit solutions designed to meet the evolving needs of businesses and their employees across Eastern North Carolina. The agency is known for its team-oriented approach, responsiveness, and commitment to client service, offering ongoing support beyond initial enrollment.

Learn More →

We are the recognized resource where every individual and organization has access to trusted health and benefits guidance — led by neighbors who care, serve, and lead with heart.